51XfUgJgTYL.jpgAuthor – K. Vaitheeswaran

Rating – 5/5 stars

Number of Pages – 224

Publisher – Rupa Publications

Success is a lousy teacher. It seduces smart people into thinking they cannot lose.

Bill Gates

An e-commerce which was a way ahead of time and despite getting the first-mover advantage shuts down in 2013 when e-commerce exploding in India. What went wrong which led to a downfall of Fabmall/IndiaPlaza?

Failing to Succeed is not a guide book to succeed, it gives an insight into the entrepreneurship and startup. This book filled with some of the aspects of e-commerce start-ups like fundraising, customer insights, behind-the-scene industry happenings.

IndiaPlaza/Fabmart came into existence in 1999 as an online retailer when there was hardly any competition in online retail to give them a fight, after few years of successful e-tailing they opened their offline stores, was largest chain of supermarkets in India at that time acquired by Aditya Birla group.

Vaitheeswaran tells the tale of the rise and fall of IndiaPlaza, India’s first e-commerce company lasted for 14 years. The day it started from a dream and nurtured over a span of fourteen years and the day it all ends. How? Why? He reveals it all.

He discloses that an inexplicable set of events that destroyed what could have been a profitable business. He stumbled not only once but many times and trials and tribulations gave him a hard time dealing with business failures and pitfalls. An entrepreneur he was always remained hopeful and stayed till last.

If you are planning to launch a new venture or dream to become an entrepreneur or working in a start-up or a non-fiction or biography reader or a reader looking for a good book or a student. This book is for you.

A true and honest account everyone must read.

It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.

J.K. Rowling

Author Bio

Vaitheeswaran, widely hailed as the ‘father of e-commerce in India’, co-founded India’s first e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded the Fabmall supermarket chain, which was subsequently acquired by the Aditya Birla Group and rebranded ‘More’.

Vaitheeswaran has advised global brands, including Deloitte, Diageo, and Tata, among others, in their digital initiatives; mentors several start-ups; and is well known in the Indian start-up scene. He is a popular speaker on entrepreneurship at industry forums and Institute, including IITs and IIMs.

He lives in Bengaluru with his wife and son. You can reach to him at Twitter@vaitheek

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‘I received a copy from Publisher in exchange for an honest and unbiased review.’