Author – Kaushik Deka
Rating – 4/5 stars
Number of Pages – 184
Publisher – Rupa Publications
A boy from a small village in Haryana to a businessman. From Ram Kishen to Baba Ramdev. From village school to the Himalayas to yoga guru to public icon to businessman to politics. From a common man to most influential individuals of the decade.
Baba Ramdev, the face of Patanjali and Yoga in the country was born to a marginal farmer family, at Saidalipur, a nondescript village in Haryana. His father, a devout Hindu, named the boy ‘Ram Kishen’ as a devotion and gratitude to Lord Ram. He was intelligent and bright and excelling in his academics. The family had huge hopes that one day this boy will change their life and bring pride to the family. But, tragedy struck soon. It was a paralytic attack which resulted in his permanent disability.
The book is a detailed account of the life of the most sought-after India’s Yoga Guru Baba Ramdev, who started his journey from two disciples who come to learn yoga for health benefits to become the face of the Patanjali Ayurved; an unpaid brand ambassador.
‘Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market. It witnessed a whopping annual growth of 146% in the fiscal year 2016, grossing a turnover of US$769 million.’—Assocham–TechSci research report.
The book is a life account showcases his journey from his first brush with Yoga to cure his disability to become a Yoga icon of the country and a promise he made to cure and prevent people from diseases and ailment. A will to stand on his feet after paralysis to determination to change the picture of the country by making everyone healthy from in-house made products
The book also has little tit-bits of his close acquaintance Acharya Balkrishna; the brain behind Patanjali’s rise. The book does not attempt to give him a larger than life image or try to portray him in the positive limelight or clear out the smoke of controversies surrounded him. The book is not an all praise story rather an honest account of a boy Ram Kishen to Baba Ramdev, ‘From Moksha to Market’.
Kaushik Deka is a Senior Associate Editor with India Today. He hails from Tihu, a sleepy town in lower Assam. An alumnus of the Indian Institute of Mass Communication (IIMC), New Delhi, Deka has earlier co-authored the book ‘The Secret Killings of Assam’.
You can reach to him at Twitter@KDscribe
Buy this book here: Amazon
‘I received a copy from Publisher in exchange for an honest and unbiased review.’